This holiday season, Jennifer Aniston, Sofia Vergara, Michael Strahan, Jimmy Kimmeland Luis Fonsi will once again join St. Jude Children’s Research Hospital® National Outreach Director Marlo Thomas in promoting the St. Jude Thanks and Giving® campaign. Each celebrity supporter will star alongside St. Jude patients in national television spots and digital shorts encouraging people to support St. Jude while holiday shopping.
Now in its thirteenth year, the St. Jude Thanks and Giving® campaign has transformed the holiday season into a time of giving thanks by raising awareness and funds for the ongoing battle to end childhood cancer and other life-threatening diseases. Throughout November and December, consumers are asked to support the campaign by shopping at more than 70 leading national brands and sharing what they #GiveThanks for using social media.
“Every year the St. Jude Thanks and Giving campaign helps transform the holiday season into a time when we can all make a huge difference and help save the lives of precious children battling cancer and other life-threatening diseases,” said Jennifer Aniston. “St. Jude holds a special place in my heart and I am honored to lend my voice in raising awareness to support St. Jude’s lifesaving mission of finding cures and saving children in communities across America and around the world.”
The national television commercials will debut Thanksgiving week on Monday Nov. 21 and run through the end of the year. In addition to national awareness commercials, celebrity friends will support St. Jude on #GivingTuesday and throughout the campaign by sharing what they #GiveThanks for.
“It’s so important to me to be a part of the St. Jude Thanks and Giving campaign because it’s a great way to help give hope to kids battling cancer and other life-threatening diseases,” said Sofia Vergara. “These beautiful children have such incredible strength and spirit. I hope everyone will join me in supporting St. Jude, as this magnificent hospital continues its groundbreaking research and life-saving treatments.”
Supporters will also be able to purchase merchandise designed by their favorite celebrities to benefit St. Jude. For the second year, St. Jude worked with the family of Maya Angelou to design a one-of-a-kind glass lantern. St. Jude partner HSN collaborated with celebrity friends including Marlo Thomas, Melissa McCarthy, Kristin Chenoweth, Christie Brinkley, Iris Apfel, Giuliana Rancic, and more in designing a Holiday Ornament Collection.
“I’m excited once again to be a part of the St. Jude Thanks and Giving campaign and support St. Jude in its fight against childhood cancer,” said Jimmy Kimmel. “I had a lot of fun filming these spots with Isabelle, Marleigh and John Claude – all of whom are great kids. This holiday season we can help St. Jude continue to treat the toughest cases while ensuring that families never pay St. Jude for treatment, travel, housing or food. Every little bit can help save the lives of these sweet and beautiful children.”
“It means so much to me to be a part of the St. Jude family,” said Luis Fonsi. “St. Jude is an amazing place. They share their research with the world, leading a global effort to understand, treat, and defeat childhood cancer and other life-threatening diseases. It has been an honor to participate and support the St. Jude Thanks and Giving campaign, an example of giving thanks this holiday season. Every donation counts to help save the lives of these precious children.”
To join the fight against childhood cancer this holiday season:
- Donate at stjude.org and visit the site to learn more.
- Shop with participating businesses and donate at the register. Visit stjude.org for a complete list of partners.
- Follow @StJude on social media and find a photo (or snap a new one) of what you are thankful for. Then post the photo to Instagram, Twitter or Facebook tagging @StJude and #GiveThanks.
Anllelic Lozada “Angie” is a proud P.A.N.K (professional aunt with no kids), a Personal Marketing Strategist in NYC and Los Tweens & Teens “Tia-in-Charge,” based in New York City. Anllelic wants you to best your best life so you can positively influence your tween and teen. Subscribe to her weekly e-newsletter in Spanish in marketingparatucarrera.com/Vendete, where she shares personal marketing strategies to help you “Comunicar lo genial que eres.”