According to a online study conducted by Mattel to 8000 mothers of girls 0-10, 81 percent* of moms globally worried about the type of role models their daughters are exposed to.
Barbie decided to do something about this and ignited a conversation around the importance of positive role models.
Sparking a global conversation leading up to International Women’s Day, the Barbie brand is honoring 14 modern-day role models through its Shero program.
Barbie honors women who have broken boundaries in their fields and have been an inspiration to the next generation of girls with a one-of-a-kind doll made in their likeness.
Global honorees announced today include:
- Patty Jenkins, Filmmaker, USA – The first woman in history to helm a film with a budget in excess of 100 million dollars for WONDER WOMAN, which broke the record for Biggest Grossing Live-Action Film Directed by a Woman – domestic and worldwide
- Chloe Kim, Snowboarding Champion, USA – A first generation Asian-American snowboarding champion and the youngest woman to win a gold medal in snowboarding at the 2018 winter games at age 17
- Bindi Irwin, Conservationist, Australia – International award-winning wildlife conservationist and celebrity who inherited her father’s passion for wildlife and is dedicated to inspiring the next generation to make a difference in the world
- Nicola Adams, Boxing Champion, UK – Two-time gold medalist who is Great Britain’s most successful female boxer of all time and is the only female boxer in the history of the sport to have held all four amateur titles
- Çağla Kubat, Windsurfer, Turkey – Champion windsurfer and member of the Fenerbahçe sailing and windsurfing team who founded her own windsurfing school for young surfers
- Hélène Darroze, World-Renowned Chef, France – Inspirational fourth-generation French chef with three restaurants and two Michelin stars
- Hui Ruoqi, Volleyball Champion, China – Fifteenth Captain of the Chinese women’s national volleyball team who also won gold in the 2016 summer games
- Leyla Piedayesh, Designer and Entrepreneur, Germany – Iranian immigrant and founder of fashion label lala Berlin that incorporates urban-cool and elegant-chic elements in its high-quality knitwear
- Lorena Ochoa, Professional Golfer, Mexico – Athlete, mother, entrepreneur and unbreakable promoter of golf in Mexico
- Martyna Wojciechowska, Journalist, Poland – TV presenter, magazine editor, author, director and the second Polish woman to conquer the Seven Summits
- Sara Gama, Soccer Player, Italy – Captain of Juventus and Italian national soccer team, member of the Federal Board and President of Commission for the development of women’s soccer
- Xiaotong Guan, Actress and Philanthropist, China – Ambassador for “World Life Day,” a joint campaign by the United Nations Environment Program, International Fund for Animal Welfare and The Nature Conservancy, and known as the “Nation’s Daughter” in China
- Yuan Tan, Prima Ballerina, China – Prima ballerina and principal dancer at the San Francisco Ballet and guest principal dancer at the Hong Kong Ballet
- Vicky Martin Berrocal, Entrepreneur and Fashion Designer, Spain – Leads the creative direction of Victoriacompany with collections that include festive costumes, flamenco dresses, gowns, handbags and jewelry
- Introducing Inspiring Women™ doll line series – These historical dolls come with educational information about the contributions each woman made to society and their respective fields. The first three dolls in this series are:
- Amelia Earhart – First female aviator to fly across the Atlantic Ocean, courageously challenging the conventions of the times by breaking and setting aviation records
- Frida Kahlo – Artist who gained recognition for her unique style and perspective, and became a celebrated artist, activist and symbol of strength
- Katherine Johnson – Pioneer in mathematics who broke through barriers of race and gender, and joined a pool of women hired by NASA to work as ‘human computers’ to calculate the trajectory of the first American-manned flight into space
- Asking fans to share #MoreRoleModels – Barbie is sparking a global call to action by asking fans to tag and share the female role models that inspire them, using #MoreRoleModels on social media.
Barbie has previously honored women, including Ibtihaj Muhammad, Misty Copeland, Ava DuVernay, Eva Chen and Ashley Graham. Through the program, which started in 2015, Sheroes are given the Barbie brand’s highest honor, a one-of-a-kind doll made in their likeness, in celebration of their roles in expanding the possibilities for girls everywhere.
Visit www.Barbie.com/rolemodels for more information on the global role models and program. Follow @barbie and @barbiestyle on social media to join in the conversation using #MoreRoleModels.
Anllelic Lozada “Angie” is a proud P.A.N.K (professional aunt with no kids), a Personal Marketing Strategist in NYC and Los Tweens & Teens “Tia-in-Charge,” based in New York City. Anllelic wants you to best your best life so you can positively influence your tween and teen. Subscribe to her weekly e-newsletter in Spanish in marketingparatucarrera.com/Vendete, where she shares personal marketing strategies to help you “Comunicar lo genial que eres.”