Getting kids excited about brushing their teeth can be a challenge for parents. To make brushing a more positive experience and to teach kids proper oral care habits, Dixie®, a Georgia-Pacific brand, has unveiled a new line of cup designs with interactive games that incorporate mobile technology to make brushing fun and exciting.
Georgia-Pacific introduces new Dixie® cup designs with augmented reality experiences so kids don’t “rush the brush”
The cups feature fun and educational augmented reality brushing games where kids can fend off mouth-invading monsters or explore outer space to keep their teeth clean and healthy. The cups are brought to life through the free Blippar mobile app, where the interactive brushing games last two minutes—the minimum brushing time recommended by the American Dental Association. As more than 50 percent of children are affected by tooth decay before age five1, the Dixie® brand aims to empower parents to foster fun and sustainable habits for their children’s oral hygiene.
Two new design series featuring kid-friendly themes on Dixie® 3 oz. cups are now available for purchase. Each package contains eight unique designs for younger children. Depending on the design, users are prompted to scan the cup to begin exploring the “molar system” in outer space or select from various digital toothbrushes to fend off monsters and earn “golden molars” as a reward for completing the full two-minute brushing routine. The more golden molars earned, the more toothbrushes with different super powers can be unlocked.
In addition, a new 5 oz. cup design features fun and engaging riddles and brain teasers, with answers that are unlocked through the Blippar app, to help kids think while they drink or snack.
Dixie® Everyday cups are now available for purchase at most retailers and grocery stores across the U.S. and online. More information about the cup designs can be found by visiting www.Dixie.com/cups.
Anllelic Lozada “Angie” is a proud P.A.N.K (professional aunt with no kids), a Personal Marketing Strategist in NYC and Los Tweens & Teens “Tia-in-Charge,” based in New York City. Anllelic wants you to best your best life so you can positively influence your tween and teen. Subscribe to her weekly e-newsletter in Spanish in marketingparatucarrera.com/Vendete, where she shares personal marketing strategies to help you “Comunicar lo genial que eres.”